Thursday, February 26, 2009

The Look of Single

A selection of new dresses have arrived from Single L.A.
get your hands on the latests maxi dresses and tunics that carry the brand's bohemian signature prints.

Coral Maxi Dress



Orange Print Tunic

More styles are now available at the boutique

Sunday, February 22, 2009

A sneak peak at the Fall Winter 2009 Collection

The fall winter mood board forcasts purple aubergines to inky blues. Tones of red and purple are often paired together to create a vibrant colour scheme that sings 'look at me'. Jewel colours also mean gems like amethyst, tanzanite and iolite make perfect accessories to lift garments in these colours. The blues are rich, and range from blue black ink, royal sapphire, iris, deepest kingfisher teal to soft turquoise. This mood is also reflected in the upcoming Baum & Pferdgarten collection which is arriving in our boutique this fall. Here is a sneak peak at some of the styles to expect.


Baum und Pferdgarten an established Danish brand gives women an opportunity to express themselves individually by offering a combination of classic styles and avant-garde pieces which can be mixed accordingly to the individual taste or occasion. Rikke Baumgarten and Helle Hestehave the designers behind the brand like to approach their designs with a touch of irony and humor–and hence their signature is somewhere in between harmony and quirky playfulness.

Thursday, February 19, 2009

Soo Lee goes Monochrome

Soo Lee's latest look has gone monochrome; minimal yet sophisticated. A key trend for Spring/Summer 2009... you will find many looks that go from casual to formal. These styles are now available at the boutique.

Bows and polka dots

Embroidery on tulle Creamy satin also available in black





Wednesday, February 18, 2009

Avenue Collection Featured in Gulf Daily News





It’s easy to see that Avenue Collection loves everything about independent fashion. From how creative the designers are, to how it makes women feel wearing a top or dress that is individual, unique and exclusive, they firmly believe that you should wear clothes that make you feel great and express your personality. The boutique at the Al A’ali Shopping Complex in Seef, stocks a wide range of clothes and accessories produced by talented international designers.The store offers stunning lines that have an A-list celebrity following. Los Angeles-based designer Single’s girly, sophisticated line of beautiful silk prints designed by former model Galina Sobolev, feature designs that are bold, daring and full of colour. She draws inspiration from bohemian luxury and a tropical palette. Meanwhile, New York’s Susana Monaco is known for her versatile, playful designs and flattering fit. Her statement piece from the resort collection is the Kimono dress, made from a vintage material that she found and reworked on a hammered charmeuse fabric. She finds inspiration from vintage fabrics and textiles, and modernises them to compliment the contemporary woman’s form.
Avenue's accessories brands including Dominique Duval embellished headbands and headwraps popularised on hit shows like The Hills and Gossip Girl remain favourite choices. Bebaroque's screen-printed and Swarovski encrusted legwear can also be found. Bebaroque won last year’s Vogue Accessories designer of the year award and the line featured on Kylie Minogue’s latest tour.
Avenue Collection's style is very much trend-driven, with designs that reflect the current Spring Summer runway looks. Colour blocking is evident in the Buqet line. The New York-based designer is inspired by vintage pieces made in the 1960s and loves details, colours and styles of the era, effortlessly bringing it into the current world with a touch of modernism and sophistication. Pretty and feminine A-line dresses are made with 100 per cent silk. She also sources beautiful vintage patterned silk in New York City. All of her silhouettes combine comfort, function and style in an effortless manner. The theme of Orientalism meets the 70s is spotted through many pieces from Mina, Soo Lee and Happie Loves It. With cute, quirky patterns and prints, Mina has quickly become one of the UK's fastest growing women’s fashion wear brands, and is a firm favourite with celebrities such as Paris Hilton, and Sienna Miller. Glamour and femininity characterises Soo Lee's collection, mixing shapes and styles together creating sensuality that is both alluring and bold.
The UK’s Sean and Happie, are the creative designer duo behind the brand Happie Loves It. Their designs focus on creating beautiful well made clothing with exciting details, like a pop of colour, a noticeable print or an accentuated cut, more importantly they design clothes that make the wearer feel happy.
Discover a treasure chest of unique and individual clothes for those who like to stand out from the crowd, at Avenue Collection. The team remains dedicated to finding cutting edge and fashion-forward collections that would make your wardrobe distinctive and original.